Why Choose Direct Mail Marketing

Direct mail marketing is a form of advertising where businesses and organizations send messages through traditional mail. In a world where smart phones and social media platforms dominate, you might question the effectiveness of direct mail advertising. However, data shows that direct mail is nothing to ignore. On the contrary, direct mail campaigns are on the rise. In fact, the Data and Marketing Association (DMA) released a report showing a 4.4% response rate for direct mail versus a 0.12% response rate for email.

Why Choose Direct Mail Marketing


In other words, direct mail has a high rate of delivery. Compare this to mass email marketing, where your message may get lost in a sea of competing promotions. When you choose direct mail, someone at the home or business needs to collect it.


Save money with direct mail. Reduce costs by mailing customers who are on your list or within a geographic area that meets your target demographic. Whichever option you choose is a cost-effective approach that beats blind mailing.


Rather than sending a generic message to everyone, use direct mail to target your key markets. Many businesses have products or services that appeal to different types of people. You can customize your promotional material by each demographic to appeal to the needs of each.

How Do I Create a Direct Mail Marketing Campaign?

Call Center City Print for a free marketing consultation. We have two locations in Scranton, PA and Kingston, PA, with professional marketing experts on staff.  Our team can help you generate ideas for gaining new customers, improve existing promotions, and choose effective promotional methods. We have years of experience helping small business owners across Northeastern Pennsylvania.

Direct Mail Marketing Provider for Northeast PA

Looking for direct mail marketing companies in the Scranton-Wilkes-Barre Area? Center City Print is a full service print shop and mail service provider. Our team of promotional experts have a successful track record. Our entire team is dedicated to creating promotions and turning them into profit. When you need design, print, or direct mailing services for your marketing needs, call or contact us online.

Get More Information on Direct Mail and
how it can help you and your business.

Areas Served: Dunmore PA, Clarks Summit PA, West Pittston PA, Swoyersville PA,
and many surrounding communities.

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